Listen – we sell fire hose.
That will always come first for us. Hose is our passion.

But YOU kept asking for our hoodies (which flatters us!), so we built a shop FOR YOU. Any profit made will be given to a fire service charity – and we'll post donation updates as we go! Thank you for your trust on the line and your support off it. You drive everything we do.

shop for a good cause

This shop is not really for us; we made it for YOU (because you kept asking for those Kraken hoodies!) We promise any profit we make will be given to charities benefiting the fire service.

Next Rung is first-in for donations, as our crew has personal experience with the good they do combatting mental health issues among Firefighters and First Responders. They provide peer support and professional resources for our brothers and sisters so they can take real ACTION.

our community partners

We couldn't do any of this without our on-demand production and fulfillment partners Fireground Apparel Co in Canada and Notorious Fire Co in the USA. They both specialize in Fire Service swag and are committed to high quality with great customer service.